Big Retail’s Trending Brand Is Private Label, Led By Gen Z

One in five units sold in 2023 was a store brand, a record, as more consumers make private label shopping routine. The hot new brand in retailing appears to be private label. A flurry of statistics and surveys over the past several months find store brands are growing faster in dollar sales than competing national

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button