The Impact of Salman Khan’s Eid Releases on the Bollywood box office

Salman Khan, the iconic Bollywood superstar, has established himself as the undisputed king of Eid releases. Every year, fans eagerly await his movies, which hit the silver screen during the festive season. The impact of Salman Khan’s Eid releases on the Bollywood box office has been nothing short of phenomenal, with record-breaking collections and a massive fan following. In this article, we will delve into the influence and significance of Salman Khan’s Eid releases and their implications for the Indian film industry.


Eid, a significant festival celebrated by Muslims worldwide, holds special importance in Bollywood as well. It is a time when several high-profile films are released, aiming to capitalize on the festive mood and the extended holiday weekend. Among all the stars, Salman Khan has emerged as the torchbearer of Eid releases, consistently delivering blockbuster hits during this period.

Salman Khan: The Eid Release King

Salman Khan, often referred to as “Bhai” by his fans, has an unparalleled fan base in India and beyond. His charismatic on-screen presence, action-packed performances, and signature dance moves have endeared him to millions of moviegoers. Over the years, Salman Khan has carefully cultivated a unique brand image, positioning himself as a larger-than-life hero who champions the masses.

The Significance of Eid Releases in Bollywood

In Bollywood, the release date of a movie plays a crucial role in its success. Eid, being one of the most celebrated festivals in India, provides a perfect opportunity for filmmakers to attract a wide audience. The festive spirit, coupled with the enthusiasm of fans, contributes to the overall box office performance of movies released during this period.

Box Office Success of Salman Khan’s Eid Releases

  1. Kick (2014): Kick marked the beginning of Salman Khan’s reign over Eid releases. The movie, directed by Sajid Nadiadwala, garnered immense commercial success, crossing the 200 crore mark at the domestic box office.
  1. Bajrangi Bhaijaan (2015): Bajrangi Bhaijaan, directed by Kabir Khan, touched the hearts of audiences with its emotional storyline. The film not only struck a chord with the Indian audience but also received critical acclaim internationally. It became a massive success, earning over 300 crores at the box office.
  2. Sultan (2016): Sultan, directed by Ali Abbas Zafar, showcased Salman Khan in a powerful role as a wrestler. The film shattered numerous box office records, surpassing the 300 crore mark in India and establishing itself as one of the highest-grossing Bollywood movies of all time.
  3. Tubelight (2017): Tubelight, directed by Kabir Khan, had high expectations due to the previous collaborations between Salman Khan and the director. However, the film received mixed reviews and did not perform as well as expected, highlighting that even Salman Khan’s Eid releases are not immune to underperformance.
  4. Race 3 (2018): Race 3, directed by Remo D’Souza, generated immense buzz with its action-packed trailer and ensemble cast. Although the film faced criticism for its storyline, it managed to rake in substantial earnings at the box office, crossing the 100 crore mark within the first three days of release.
  5. Bharat (2019): Bharat, directed by Ali Abbas Zafar, showcased Salman Khan in a different avatar spanning multiple decades. The film resonated with the audience, performing well at the box office and collecting over 200 crore domestically.
  6. Radhe: Your Most Wanted Bhai (2021): Radhe, directed by Prabhu Deva, faced a unique challenge as it was released during the COVID-19 pandemic, which impacted theater occupancy. Despite the challenging circumstances, the film managed to make a significant impact on the digital platforms it was released, further highlighting Salman Khan’s popularity.

Factors Contributing to the Success

5.1 Salman Khan’s Star Power

Salman Khan’s unparalleled stardom and massive fan following significantly contribute to the success of his Eid releases. His loyal fans eagerly anticipate his movies and throng to the theaters, creating a festive atmosphere and boosting box office collections.

5.2 Festive Release Strategy

Releasing movies during Eid strategically capitalizes on the festive mood and the extended holiday period. People are more inclined to watch movies with friends and family during this time, resulting in higher footfall at theaters and increased ticket sales.

5.3 Targeting the Masses

Salman Khan’s movies have a mass appeal, connecting with audiences from all walks of life. His larger-than-life characters, catchy dialogues, and high-octane action sequences resonate with the masses, ensuring a strong turnout at the box office.

Impact on the Bollywood Box Office

Salman Khan’s Eid releases have had a significant impact on the Bollywood box office. They set new records, redefine the benchmark for success, and contribute to the overall growth and profitability of the industry. The success of these movies often inspires other filmmakers and actors to schedule their releases during festive periods, leading to healthy competition and a boost in overall box office collections.

Other Actors and Eid Releases

While Salman Khan dominates the Eid release slot, other actors have also tasted success with their festive releases. Actors like Shah Rukh Khan, Aamir Khan, and Akshay Kumar have had notable box-office hits during Eid, albeit not as consistently as Salman Khan. Each actor brings their unique style and fan base to the table, resulting in diverse choices for audiences during the festive season.

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