Box Office: Why ‘West Side Story’ Is No ‘Greatest Showman’

The hope was that West Side Story would ride strong reviews, Oscar buzz and the whole “a Steven Spielberg movie” variable to halfway decent legs over the Christmas season. Granted, when you only open with $10 million domestic in mid-December, even legs like The Emperor’s New Groove only gets you to $95 million domestic. Alas,…
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