Seven Emirates Investment LLC, Bay Square, Business Bay, Dubai, United Arab Emirates
BACKGROUND OF THE PROJECT

7-Eleven is the largest convenience store chain which has more than 55,000 store in the world. And it is continuously growing with its excellence in franchise systems and high standards in day to day operation.
Seven Emirates Investment LLC concluded Master Franchise Agreement with 7-Eleven Inc. and is launching 7-Eleven in UAE. And we are trying to apply best practices in the world especially Japan, where 7-Eleven business is going most successful.

UAE GROCERY SITUATION

As of 2012 in UAE out of about 9,428 groceries, 8,485 are traditional groceries and number of modern grocery is only 943 according to Gulf News. Traditional grocery is so called “mom and pop shop” and is sometimes too small, dark items and lacking in proper management of hygiene and food safety.
Convenience store is still not common in UAE. Large hypermarket and supermarket is the most common shopping location for daily use items and sometimes customers have to walk or drive 15 to 30 minutes to reach there.

SOCIAL BACKGROUND

Modernization of the city is keeping on based on increasing number of population as well as tourist from oversea. Especially Dubai is trying to attract more people from the world by upgrading city infrastructure including tourist destination, transportation and business environment. This momentum will be accelerated furthermore with targeting EXPO 2020 and 2019 AFC (Asian Football Confederation) Asian Cup. And especially in city area lifestyle of people is getting busier and more and more women is working nowadays.

IMPLICATION FROM CURRENT SITUATION

There might be discrepancy between what market needs and what industry currently provides in the sense that safe and trustful neighbourhood shopping location is necessary as infrastructure of modernized city. Food safety and hygiene management must be world class, store should be in every single convenient location in the city, products have to be produced and handled in right conditions, and store should be trustful and comfortable for everyone.

OUR STANDARDS
  • Clean and comfortable store environment at 7-Eleven standard
  • Role as an Infrastructure of local society available 24 hours and 365 days
  • Place for bonding in the neighbourhood
  • Compliance and integrity as a member of the society
PREMIUM QUALITY
  • Temperature control throughout the supply chain
  • Technology to support day to day operation
  • One stop services (ATM, money transfer, bill payments, Wifi connection, etc..)
OUR PRINCIPLES
  • Future franchising existing grocery can join 7-Eleven
  • Assort more than 2,800 items in 150 – 200 square meter of sales floor
  • Correspond to change of customers’ demand by location and occasion
  • Basically stores are owned and run by franchise owners
CONTRIBUTION OF 7-ELEVEN
  • Develop safe and comfortable neighbourhood shopping location
  • Assure product safety and quality (especially temperature control) throughout the entire process which includes production, logistics and sales
  • Welcome diverse people from different countries by wide range of products and services at affordable price
  • Provide Franchise opportunity to those who are interested in 7-Eleven business including existing groceries and supermarkets
Mr. Christophe Noblet.
Mr. Christophe Noblet
General Manager

Mr. Christophe Noblet is a proven builder of strong and connected teams and has created successful cultures in multiple business environments, which makes him a perfect fit for 7-Eleven.
Mr. Christophe Noblet has a long and successful history across a range of industries and in many parts of the world where he has brought a strategic approach to business development as well as operational capability and efficiency, which are all important attributes to building the new 7-Eleven.

Mr. Christophe Noblet.
Mr. Christophe Noblet
General Manager

Mr. Christophe Noblet is a proven builder of strong and connected teams and has created successful cultures in multiple business environments, which makes him a perfect fit for 7-Eleven.
Mr. Christophe Noblet has a long and successful history across a range of industries and in many parts of the world where he has brought a strategic approach to business development as well as operational capability and efficiency, which are all important attributes to building the new 7-Eleven.

Our core values

To lead, we serve 7‑Eleven has always been about serving the needs of our customers. This philosophy has also extended to our 7‑Eleven team, which is why Servant Leadership and its core values play such a big part in our organization. To lead, we serve. It’s a big idea and it makes a tremendous difference in the lives of our customers, our Franchisees and our licensees.

Khamis Al Subousi
President of Seven Emirates Investment LLC
“I Wish We Could Grow Together To Bring Happiness To People As Well As Modernize Retail Industry And Infrastructure Of The United Arab Emirates”